Dallas’ Building Boom Is Redefining the City as a Luxury Event and Hospitality Hub
Evening sunset reflects off the skyscrapers in downtown Dallas, Texas
Dallas, Texas is experiencing one of the most aggressive construction cycles in its history. Over the next several years, a wave of luxury high-rise hotels, mixed-use developments, and destination venues will reshape the city, solidifying Dallas as a premier travel and event destination in the U.S.
For years, Dallas has ranked among the country’s strongest hotel markets. Today, it stands at the forefront of new hotel development nationwide. Industry forecasts project tens of thousands of new hotel rooms coming online across the Dallas–Fort Worth metro, driven by demand for corporate travel, conventions, upscale dining, and curated experiences.
At present, dozens of hotels are actively under construction in Dallas, with many more scheduled to begin within the next year. Additional hotel projects are already planned beyond that, ensuring continued growth well into the second half of the decade. This sustained expansion is fueling demand for event spaces, restaurant concepts, rooftop lounges, and experiential venues throughout the city.
North Dallas Neighborhoods Are Seeing Unprecedented Growth
Neighborhoods just north of downtown—such as Uptown, Victory Park, and Turtle Creek—are emerging as focal points for luxury development. These areas are attracting high-end hotels, private clubs, lifestyle restaurants, and walkable entertainment districts, making them prime locations for corporate events, brand activations, weddings, and private gatherings.
The redevelopment and expansion of the Kay Bailey Hutchison Convention Center is also playing a major role. With additional land available for surrounding hotels and amenities, the area is evolving into a more pedestrian-friendly district designed to host large-scale events, conferences, and cultural programming.
Infrastructure Growth Is Supporting Dallas’ Event Economy
Dallas’ investment in infrastructure further supports its rise as an event-driven city. Major upgrades to local airports and transit systems—including a multibillion-dollar expansion at Dallas Fort Worth International Airport—are improving accessibility for both domestic and international visitors. This increased connectivity is expected to bring more conventions, product launches, destination weddings, and hospitality-focused events to the region.
Local tourism leaders have emphasized that Dallas’ long-term planning is centered on creating a city that is visually compelling, accessible, and experience-driven—qualities that directly impact how venues present themselves to guests.
What This Means for Event Décor and Experiential Design in Dallas
As Dallas continues to evolve, visual presentation and atmosphere have become critical differentiators for venues. New hotels, restaurants, and event spaces are seeking custom décor, branded installations, and architectural backdrops that align with their design vision and elevate guest experiences.
Search trends across Dallas reflect this shift, with growing interest in:
Event décor services in Dallas
Luxury event design Dallas TX
Custom backdrops for hotels and restaurants
Corporate and brand activation décor
Uptown Dallas event styling
In a city defined by growth, competition, and creativity, thoughtfully designed décor is no longer an add-on—it’s part of the brand story. As Dallas’ skyline rises, so does the expectation for memorable, well-designed experiences.
Where to Stay
The Harwood Suite at Hôtel Swexan
Hôtel Swexan
Hôtel Swexan - Set within a 22-story tower, this stylish hotel blends Swiss precision with Texas flair. The 134-room property is defined by a sleek, reflective façade, a striking rooftop pool, multiple dining venues, and a spacious fitness center. The hotel has been recognized with a Michelin One Key distinction.
Poolside at the eclectic Hotel Zaza in Dallas
Hotel Zaza
Hôtel Zaza - Playful and design-forward, this boutique Dallas hotel features 167 spacious guest rooms, each uniquely styled with oversized bathrooms and bold character. The property is known for its themed suites, which have become popular on social media and range from Japanese Zen and African Safari to East Indies–inspired interiors.
In addition, the hotel offers seven expansive residential-style suites complete with private kitchens. Standout accommodations include the 2,000-square-foot ZaZa Suite with Parisian flair, the dramatic Rock Star Suite, and the opulent Russian Czar Suite, each crafted for guests seeking an immersive luxury stay.
Dining and nightlife are central to the experience, with the Dragonfly restaurant and poolside bar drawing locals and visitors alike as some of the most vibrant social destinations in Dallas. The hotel has earned a Michelin One Key distinction, reinforcing its reputation as a must-stay destination in the city.
Lobby at The Joule Hotel
The Joule
The Joule - Set inside a restored neo-Gothic bank building from the 1920s, this vibrant Dallas hotel blends historic architecture with contemporary design. The property offers 160 guest rooms and penthouse suites, along with a rooftop terrace, a dramatic cantilevered pool, and a below-ground spa experience. Recognized with a Forbes Travel Guide Four-Star rating, the hotel stands out as a destination for travelers seeking distinctive design and upscale amenities in Dallas.
Casa Duro
Casa Duro - Set inside a restored neo-Gothic bank building from the 1920s, this vibrant Dallas hotel blends historic architecture with contemporary design. The property offers 160 guest rooms and penthouse suites, along with a rooftop terrace, a dramatic cantilevered pool, and a below-ground spa experience. Recognized with a Forbes Travel Guide Four-Star rating, the hotel stands out as a destination for travelers seeking distinctive design and upscale amenities in Dallas.
Fearing’s Restaurant at the Ritz-Carlton Dallas
The Ritz-Carlton Dallas
The Ritz-Carlton Dallas - Recognized as one of Dallas’ premier luxury hotels, this iconic property features 216 guest rooms and suites set within an elegant regency-style building accented by marble floors. Guests enjoy access to a 12,000-square-foot spa and pool complex, making it a top destination for wellness-focused stays in the city.
Dining is a highlight, with the renowned Fearing’s Restaurant—a favorite among celebrities—recently earning a Forbes Travel Guide Four-Star distinction. The experience continues in the lobby during cocktail hour, where the hotel’s famous Guacamologist prepares fresh bites alongside signature margaritas. The property holds a prestigious Forbes Travel Guide Five-Star rating, cementing its status as one of the most celebrated luxury hotels in Dallas.
Dallas Four Seasons Hotel and Residences
Pelli Clarke & Partners
Newcomers
A New Era of Luxury Hotels and Residences Is Transforming Dallas
Dallas is experiencing an unprecedented wave of high-end hotel and residential development, with several landmark luxury properties now completed, under construction, or scheduled to open within the next few years. From Turtle Creek to Knox Street, these projects are redefining upscale living, hospitality, and destination experiences across the city.
The Four Seasons Hotel Turtle Creek-Carlton Dallas
Four Seasons Hotel and Private Residences – Turtle Creek
Opening in 2025, Dallas will welcome its first-ever Four Seasons Hotel and Private Residences in the prestigious Turtle Creek neighborhood. The 35-story tower will feature approximately 240 luxury hotel rooms alongside 118 private residences, offering residents and guests world-class service, refined architecture, and one of the city’s most coveted locations. This development further elevates Turtle Creek as a premier address for luxury living in Dallas.
The Knox Residents lobby
Auberge Resorts
Knox Hotel and Residences — Set to debut in 2026, the Knox Hotel and Residences will anchor Dallas’ vibrant Knox Street corridor with over one million square feet of mixed-use space. Managed by Auberge Resorts Collection, the property blends boutique hospitality with ultra-luxury living.
The hotel will include 140 guest rooms designed to feel intimate and exclusive—more private club than traditional luxury hotel—along with a resort-style pool bar, spa, and fitness center. Above it, 48 expansive residences ranging from 2,500 to 15,000 square feet will offer an elevated urban lifestyle rarely seen in Dallas.
Rosewood Residences Turtle Creek
Rosewood
Rosewood Residences Turtle Creek - The upcoming Rosewood Residences Turtle Creek will introduce a refined, residential-only experience in one of Dallas’ most prestigious enclaves. The 17-story tower will feature approximately 46 ultra-luxury condominiums, with pricing starting around $3 million.
Residents will enjoy a rooftop infinity pool with skyline views, landscaped gardens for private events, a fully equipped fitness center, elegant library spaces, private dining rooms, and thoughtfully curated amenities—including a dedicated dog park and pet spa—designed for modern luxury living.
Dining
Dallas’ Dining Scene Is Entering a New Golden Era
Dallas continues to solidify its reputation as one of the most exciting food cities in the country. In addition to its deep roster of beloved, long-standing restaurants—including the recent Michelin star awarded to Tatsu Dallas—the city saw a surge of high-profile restaurant openings just before the new year. Momentum is only accelerating, with more than a dozen new restaurants expected to debut throughout 2025.
Veteran Dallas food journalist Sarah Blaskovich has highlighted several of the most talked-about upcoming openings, many of which are already generating serious buzz among local diners, chefs, and hospitality insiders.
Noteworthy New Restaurants Opening in Dallas
Nuri Steakhouse
This lavish, design-forward steakhouse brings together Asian, New Orleans, and Southern flavors in a dramatic setting. Early buzz suggests it may rank among the most ambitious restaurant buildouts Dallas has ever seen, setting a new benchmark for upscale dining in the city.
Le PasSage
A refined French-Asian dining concept, Le PasSage is crafted to feel transportive—less like a night out in Dallas and more like a culinary journey inspired by European luxury travel, with an atmosphere that feels elegant, immersive, and indulgent.
Delilah (Opening Fall 2025)
Straight from Los Angeles, this theatrical supper club is poised to become one of the most visually striking restaurant openings Dallas has seen in years. Expect bold design, high energy, and a glamorous nightlife-meets-dining experience.
Serritella (Opening Spring 2025)
Spanning an impressive 16,000 square feet, Serritella will take over two iconic Lakewood locations, transforming the former homes of Matt’s Rancho Martinez and Chip’s Old-Fashioned Hamburgers into one of the largest restaurant spaces in the area.
Avra
Located within The Crescent development, Avra brings a large-scale Mediterranean dining experience to Uptown Dallas. The restaurant will feature multiple dining rooms, abundant greenery, and a glass-enclosed conservatory café—designed to function as both a power-lunch destination and an upscale evening dining spot.
The Bread Club (Opening 2025)
This intriguing new bakery has quietly built anticipation and is expected to elevate Dallas’ artisan bread and pastry scene with a concept that remains intentionally under wraps.
Frenchie
Set in Preston Center, Frenchie is an all-day café from acclaimed chef Stephan Courseau, whose Dallas portfolio already includes Georgie, Knox Bistro, and Le Bilboquet. The focus here: classic French café staples, from croissants to quiche, served from morning through evening.
Caffè Lucca
Opening inside Grange Hall, this Italian café comes from Highland Park restaurateur Julian Barsotti, known for concepts like Nonna, Fachini, and Barsotti’s. The project also marks the restaurant debut of former Dallas Cowboys coach Jason Garrett, adding a unique local connection to the opening.
